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Microsoft Says It Was Too Aggressive In Pushing For Windows 10 Upgrade

Posted by hosttycoon On December - 24 - 2016

Microsoft has recently acknowledged that it has gone too far in its aggressive pushing customers with Windows 10 installer. This involved the Get Windows 10 app, which came under heavy criticism for its lack of flexibility.

Microsoft Harassed Own Customers With Windows 10 Upgrade?

Windows OS users used to have a choice to decline the update but with Windows 10 upgrade notifications have become more frequent and users were unable to prevent them popping up if when they intentionally wanted to close the program. The Windows user harassment came to a point when the “X” button no longer worked for many users. Ironically those who have somehow managed to use the button have eventually found out that their Windows OS got upgraded.

The Apology?

Microsoft’s Chief Marketing Officer Chris Capossela was forced to admit that the company was extremely pushy on Windows 10 upgrade. He said that the Microsoft was “too aggressive in pushing out the Windows 10 free upgrade”.

“We know we want people to be running Windows 10 from a security perspective, etcetera, but finding that right balance where you’re not stepping over the line of being too aggressive is something we tried, and for a lot of the year I think we got it right”, he said and added that “There was one particular moment … where the red X in the dialog box, which typically means … cancel, didn’t mean cancel”.

Capossela has also explained that “Within a couple of hours of that hitting the world, with the listening systems we have, we knew that we had gone too far”. It took some time to Microsoft developers to release a new update.

Is Windows 10 Good?

Many IT news websites give Windows 10 four or even five stars rating (our of possible 5 stars) and promote it as “probably the best Windows OS launched ever”. It offers performance improvements and better security features than the previous OS versions. This according to Microsoft was the main reason to force its customers to upgrade to 10 and that’s why Windows 10 upgrade was offered for free for Windows 7 and Windows 8.1 users.

However, many users have decided against Windows 10 upgrade and many who upgraded to this OS opt to return their computer systems to previous OS due to a number of controversial features in version 10. There have been a lot of complaints that Windows 10 is overwhelming users with ads promoting Microsoft products such as Microsoft Edge browser.

Three Microsoft Failures Related To Windows 10

1. Microsoft year long inability to come up with a hassle-free Windows 10 upgrade.

2. A result of Windows 10 anniversary update for many users was that their personal computers did not re-start. Microsoft responded with an advise for a “clean install”.

3. It took the software giant 4 months to fix a bug in Windows 10 update that shut down network connections for many users in the UK.


windows-azureMicrosoft expects that its customers could use the future versions of Windows Server to manage and provide virtualized applications through the web the way company’s upcoming platform-as-a-service, Windows Azure does it.

“The corporate data center at some point in time will look like a mini-cloud, partitioned by application workload”, said Steven Martin, a senior director for developer platform product management at Microsoft. He added that the innovation in Azure and future versions of Windows Server will be shared, and “that code base will continue to cross-pollinate”.

Windows Azure is the Microsoft’s main weapon to make Windows Server the worlds dominating cloud computing platform. Microsoft promises to web developers to enable them to port or write applications using company’s popular .Net tools and Web standard interfaces such as REST, SOAP and Atom, and host them on Azure, a platform similar to Amazon.com’s EC2, Force.com, or Google’s App Engine. Azure is set to be launched later this year.

Azure To Bring A New Era In Hosting Industry?

Traditional web hosting providers runs their own hardware (rack mountable or desktop alike servers) in data centers, often owned by another company and run a number number of applications on them. This model of web hosting infrastructure is harder to manage and brings a number of set up costs. It is often time consuming to deploy a new hardware and to start new projects on customer’s demand.

All new generation hosting platforms – cloud hosting, clustered hosting systems and grid hosting platform – including the Microsoft’s Azure enable fast deployment and service setup, as well as allow IT businesses to sign up for a scalable web services without facing high upfront costs.

Azure runs on Windows Server 2008 inside Microsoft’s data centers. The company offers both Windows Server software and the Azure service as part of its “software+services” strategy. This might be considered as a plus from that are businesses unsure about committing completely to a cloud infrastructure.

windows-server-hyper-vMicrosoft presented Windows Server 2008 with its Hyper-V hypervisor and Microsoft System Center. The world’s leading producer of PC software has outlined its initiatives for the hosting industry on its Microsoft Hosting Summit. The company claims to help web hosting providers to leverage virtualization and to lower their business costs.

One of the key products in Microsoft’s strategy to persuade web hosting providers to use its virtualization technology and its new Windows server is “Dynamic Data Center Toolkit”, which allows for the building and launching of managed services powered by Windows Server 2008 with Hyper-V and Microsoft System Center.

The Microsoft Toolkit holds guidance, sample code, best practices and collateral, that according to Microsoft  help web hosting companies to deploy managed hosting services. The Toolkit also offers step-by-step instructions for building a virtualized, scalable infrastructure.

Microsoft also offers a marketing guidance, that should help  web hosting providers to sell managed hosting services.