Layered Technologies has appointed John Pozadzides as the company's chief marketing officer.

Pozadzides will lead Layered Technologies' branding, as well as driving the company's sales and product marketing initiatives. He will oversee all enterprise and partner marketing initiatives, including product planning and positioning, and executing customer acquisition and retention strategies. He will report to president and COO Todd Abrams.

"[Pozadzides] has a proven track record of building successful sales organizations, as well as a deep understanding of the hosting marketplace," says Abrams. "In addition to his expertise and leadership in the IP services arena, John has a well documented background of innovation and integrity, having founded HTMLHelp.com, the leading Web authoring reference site; and later building a loyal following with his personal site OneMansBlog.com."

Pozadzides has over a decade of experience within the IP and applications hosting industry. He joins Layered Technologies from SAVVIS Communications where he served as as VP and led the company's sales and customer service staff. He has also held positions as director of North American telesales and director of strategic alliances for Cable & Wireless.