Feedback and online reputation management services provider RatePoint announced that more than 50 resellers have joined its partner program. Offered as a fully-hosted service, RatePoint gives web hosts and technology providers a new and effective way to leverage their existing e-commerce and business customer base to increase business margins.

The 50 new resellers, including BizLand, StartLogic, Dot5Hosting, PowWeb, FatCow and HyperMart, join the RatePoint reseller community, increasing the overall number of resellers offering RatePoint to over 150 companies in less than one year.

"The customer response after integrating the RatePoint platform into our core offerings has been extremely positive," explained Jean McCarthy, senior director of marketing at BizLand. "Many of our customers are small to medium-sized businesses who are looking for a more interactive way to communicate with their customers", he added.

"The increased traction we’re receiving from major web hosting companies has been tremendous, and further validates our value-proposition for web hosting companies who are looking for new value-add services to offer their customers," said Tom Serani, Vice President of Worldwide Sales at RatePoint.

RatePoint allows businesses to manage their online reputation by easily capturing and publishing consumer reviews and feedback directly from their web sites through the RatePoint site seal. RatePoint verifies actual consumer ratings for authenticity, and businesses then have an opportunity to respond to feedback and publish those reviews online.