34SP.com

What is the origin of 34SP.com? How was the company idea launched?

We started almost 10 years ago. Myself and the company’s technical director started 34SP.com straight out of university, frustrated with the lack of suitable hosting for projects we undertook during our studies. We wanted to create something powerful, reliable and most importantly affordable. I like to think our tenth year in business highlights we weren’t the only ones who needed such a service.

What is the most exciting thing to you about being in the web hosting and Internet services business at this time?

I think the whole industry is exciting by it’s very nature. It would be hard to pick any one element. It is a fast paced environment where you cannot rest on your laurels, not for one moment. There is so much pressure competitively, that you rarely find yourself standing still. I like that challenge.

How is 34SP.com different than other hosting providers?

Quite quickly after the business began to build momentum, the mainstay of our efforts started to focus on customer support. That might sound a little cliched, but we live and breath customer service. Our marketing expenses are quite small for the industry. We thrive on customer referrals. Therefore, every decision we take is motivated by customer satisfaction. That theme runs through every department of our business. Call us up on the phone right now and I guarantee you a refreshing support or sales experience. You will speak to someone engaging, understanding and skilled.

What sorts of things interest you outside of work?

Outside of work? What does that mean? Well, when I do have a few microseconds break away from the office, it’s usually only as far away as the kitchen. I’m a complete foodie so I love to cook. The last year I’ve been really keen on Thai cooking and all the aromatic ingredients like kaffir lime, lemongrass and basil. I’m a dab hand if I do say so myself.

What have you learned over the past decade of business that will impact how you manage the company in the future?

In one word, people. Whether it’s a client or a staff member. Hosting is really a people business for me, the technical aspect I find increasingly less important (although I’m sure my technical colleagues would disagree!). I’m far less interested in storage arrays and buzzwords like cloud hosting. The people who make up our business is where I focus. If you listen to the people who actually use your services, and treat the people who support those customers - I think you really develop a win-win environment where everyone succeeds.

Are there any new products or developments that 34SP.com is currently working on?

Our product range continually evolves. We are seeing big growth inn our virtual servers and VPS range. As we grow, so do our long term customers, who are increasingly looking for hosting solutions more powerful than standard shared hosting. Thankfully we have been developing and refining our VPS plans for a couple of years now. As our clients grow, we have the perfect road map for them to keep on growing without worrying about server uptime, or resources.

About 34SP.com

34SP.com offers professional website hosting services for cost conscious web developers, designers and small businesses. The 34SP.com team of technical experts offers industry leading support and service coupled with a money back guarantee to ensure client satisfaction. Website hosting services offered include: reseller hosting, UK web hosting and dedicated servers. The company is headquartered in central Manchester, England.

The last year’s WHD was well organized and anyone who I met there said very kind word about the team behind the show. It is worth to attend. A month and a half before the show B10WH.com speaks to Thomas Strohe, the man behind the event. Take 10 minutes of your time to read our interview with him.

Hi Thomas, let me ask you first what is the difference between last year’s WebhostingDay and WHD 2010? Will you welcome more participants this year, is there a growing commercial interest, or any new sessions?

Of course, we hope that at least as many attendees as last year will sing up. And regarding current numbers, it looks more than promising (registration is still possible until March 4th). With regard to official WebhostingDay partners - these are the companies having talks or/and exhibiting at the fair - and media partners we could already achieve an increase as compared to 2009. Now there are almost 80 partners altogether, while there were about 60 of them last year. Therefore, we will have a completely redesigned fair area, more keynotes and more rooms for the so-called hosting.SESSIONs.

Has the cloud computing trend changed the agenda of this year’s WebhostingDay, if you compare it to 2009 even? Last year “cloud computing” was more a “magic phrase” than and something tangible. When you are looking at this year’s WHD, at the sponsors and participants, can you say that we have made a step ahead in process of moving to the clouds?

Yes, even last year the cloud was a very popular topic, which will be the case again this year. A great number of talks and sessions carry the word cloud in their title or it is at least mentioned in the abstract. Many of the presented solutions are designed for cloud computing or cloud hosting. Moreover, CloudCamp, a bar camp with experts from the cloud sector will be held again in the framework of WebhostingDay.

Please tell the readers of B10WH.com more about the WHD sessions. Which ones do you find most interesting, and which one was harder to organize? Who of the industry’s “marterminds” was harder to bring to speak at WHD?

In fact nobody had to be convinced to speak at WebhostingDay. The event is highly appreciated, and we even had to call off some potential speakers due to a lack of free speaking slots. But this was necessary, you know, as the schedule would have blown otherwise. However, panel discussions have now been added to the agenda, which allow for multiple speakers at a time to discuss current topics. These are probably very interesting for the audience, since different points of view are presented.

A part from IT giants like Microsoft and Intel last year Parallels looked like the one of the most important partners of WHD? Who is staring this year?

We are glad that we were able to enthuse those big players like Microsoft, Parallels, Intel, AMD, HP and Fujitsu for WebhostingDay again. But also the smaller businesses are very valuable partners for us, which either want to establish themselves or their products on the German market, or come from Europe and want to gain new customers from America or Asia by this means. The combination of “old hands” and newbies is what makes the event more diverting and interesting for visitors.

Do you have any partners who joined WHD for the first time this year?

Yes, there are several partners who have joined for the first time, e.g. GateSecure, who will be presenting a web filter, Genotec, an ISP from Switzerland, and STULZ, who work on data center cooling solutions, to name but a few.

On the website you say that WebHostingDay 2010 is “the most important web hosting event in the world”? Is the WHD really the biggest and most important event in web hosting industry? Do you compete for the top spot with HostingCon… or the WHD is focused mostly on the European web hosting markets?

Looking at the numbers of visitors and exhibitors, WebhostingDay really is the world’s largest web hosting event. And even if the majority comes from Europe today, we can detect a clear development to more and more international audience. By the way, we do not see HostingCon as a rival, but both events as having a friendly coexistence.

As an organizer of a major industry event you receive a lot of insight information which helps you to better understand the market’s developments. Let me ask you is the North American web hosting industry more innovative than the European markets… if we look at the cloud computing we will see that most cloud hosting providers we can find on the market are American?

I don’t think that North-American web hosting companies are more innovative than European companies. But the continent as a whole gets more attention due to giants like Google or Amazon. The potential of the cloud has been recognized in Europe, of course, and many companies begun developing very specialized solutions for B2B purposes. As many innovations are not targeting the end user, they are not talked about so much in the public. When visiting WebhostingDay you will be able to meet many of those companies and solutions.

How do use see the German hosting market from a cloud computing perspective? Are the German businesses more skeptical or enthusiastic when it comes to cloud computing and cloud hosting infrastructures?

Basically, German companies are open-minded for this topic, but it will probably take some time until a majority of companies has changed their infrastructure respectively. Especially in times of uncertain economic situations, people will likely wait and see until new things are tried and tested before investing into them.

I hope you can answer a question from a provider’s perspective. What do you think would happen with the “good old server” within the next year? Do you see many people who used to use physical dedicated servers to migrate to virtual machines?

As far as the respective offers are attractive regarding price and performance I see potential indeed. We have been offering virtually dedicated servers ourselves with one of our brands for many years now, which have gained more and more approval over the years. If the performance of these systems can meet the highest professional demands in future, it is likely that many people will choose this alternative in order to save some cost.

There has been a lot of talk about the financial crisis. It has become the most used “word” and probably the most used explanation of anyone’s business failure within the last 2 years… Is the current financial situation in Europe and Germany hitting the web hosting sector?

Luckily, the hosting industry has suffered quite little from the crisis so far. That is because server-based applications are used in every modern company for daily work, so that they cannot really cut down on them. Of course it happened here and there that some clients broke away because they became insolvent, but generally speaking it did not hurt the industry so badly.

Now I have a question about the WHD 2010. I’m curious why don’t you change the place or the time when WHD takes place? It is always in Phantasialand, which is OK, but if you decide to host the event between May and September there shall be much more fun for the attendees?

We are very satisfied with Phantasialand as conference venue, because it offers, for instance, a central location in Germany that can be reached easily from everywhere. Additionally, it has the equipment we need and we have made good experiences in working together with their team. Regarding the time, it is quite close to CeBIT, which attracts many visitors from abroad. That way they get the chance to combine both events in one journey. And if we made it in summer, the theme park would normally be open to the public and it would be impossible to close it for the event without causing unnecessary cost.

Did you get yourself in any funny situations during the last year’s WHD or through the years. Something related to the organization, any mistakes taht you would share today?

There are always some minor mishaps, of course, which cannot be avoided even by the best organization. This begins with the weather – in 2008 our signposts in the park were blown down by the strong wind – and continues in technics, e.g. when one of our presentation notebooks falls down in the lecture room and has to be replaced quickly. But apart from that we have been spared from greater disasters so far. No speaker that became ill shortly before the event or complete power outage etc. Let’s hope it remains that way!

I’m sure that every entrepreneur has a story to tell about who did they get down to their business. Please tell me yours!

I founded my first company when I was only 15 years old and sort of operated it from my room. I had the idea to start the company when I detected a market gap in Germany in the area of dedicated hosting. It was an advantageous time for the IT sector and the company was able to grow quickly. Together with the brothers Jochen and Christoph Berger I founded Intergenia a few years later.

What did make you to organize WebhostingDay. You would have a successful business without being involved in this venue. Does it help you to stay connected to others in web hosting industry and do you learn anything from being part of it?

That’s right, even without being organizers of a hosting event we would have been equally successful as a company. But we actually had in mind then that by exchanging views between industry colleagues many valuable synergies could develop from which all involved parties could profit. Even if it would only mean to get to know each other better, which makes business easier in the follow-up. There had just been no such forum in Europe before. I wanted to close this gap.

Thank you very much for taking some of your time to talk for B10WH. See you in Cologne.

“You should include instances in your list also”, responded Conor Treacy a “Community Advisor” at HostingDiscussion board. “Remember a TRUE REDUNDANT cloud will be in multiple data centers.  For me, I see too many hosting companies attempting to run their own cloud, or offer cloud hosting, and operate out of a single data center facility. Yes it likely does satisfy the requirements to be “cloud” but really, the purpose is to have instances in various parts of the world to serve the data faster”, added Conor who also said that it costs more to do this, but “when you’re dealing with enterprise sites, you get what you pay for”. He mentioned that he does not pretend to know all about the cloud. “It’s too new and seems to be more “concepts” to many places than anything else”, said Conor.

An user with a name XeHost posted that “The cloud sounds great in theory but to implement proper cloud hosting infrastructure is very expensive”.

“I shall disagree that a true redundant Cloud shall be in multiple data centers”, responded HostColor and added that this is only an option. The user who opened the thread said that “operating infrastructure in different data centers is a different concept - CDN, something which according to the user, businesses did many years before the concept of Cloud computing to emerge. “If you use global redundant network for Cloud hosting service, you don’t need to have infrastructure in different physical locations, unless you really need some kind of localization similar to Google local search. If you are service provider, you do not need this”, said the user.

Can you define “global redundant network”? If you do not need to have data in different locations, if a data center goes offline (like they do - it’s not UNCOMMON), how does the data stay active for viewers on the web? Doesn’t the data need to be replicated to an outside machine SOMEWHERE?”, was the Conor’s response.

“I’ll throw my hat in the ring here”, said a HostingDiscussion user named “Bmdub”. HE said that he has been in the hosting business for over 6 years. “I’d compare cloud hosting with the shared hosting methodology of the late 1990’s to early 2000’s. Today however, Cloud Computing has become a much different animal. There are higher levels of security, performance and manageability that are defining what cloud computing truly should be and is becoming right now”, explained the forum member and summarized his understanding of Cloud hosting in 6 key points.

1. OS: I really think the OS selection is based on the capabilities of the provider and their ability to support those needs with experts. In my mind, Cloud Computing should offer both Microsoft and Linux based operating systems.

2. Virtualization: This is a piece of the puzzle. Right now, VMWARE, Citrix and Parallels are the only companies providing what I’d say is an easy to deploy platform to offer a scalable and secure computing platform. In the future, the underlying virtualization technology will matter less when API’s and customization become more prevalent. At this moment, I’d say that Citrix and VMWare will dominate for quite some time because of their financial capabilities and their general acceptance as reliable products. Although Microsoft and Google will have something to say about that.

3. Software: Id say any development platform should be built to live in a multi-tenant configuration and can easily scale across multiple processors.

4. Network: This is a big thing and the cloud most certainly should have more than 1 Tier-1 (Verizon,ATT, Level3) provider connected to it. As someone mentioned earlier, geo-diversity- or federated cloud- will build a truly resilient network for maximum uptime. Look for this from hosting.com in 2010.

5. Datacenter: Tier3 or better data center. Multiple carrier access, N+1 or better power and cooling. 24×7x365 support.

6. Other features: Well, API support, geographic load balancing, easy to use customer interface (Self Service).

A meaningless post, I believe followed, in which a user said “Some hosting companies claim that there are using a Cloud Hosting structure. But sometimes… it isn’t”.

Here came HostColor again to respond to Conor ans said “I’ll give an example. Having a good and stable connections with 2 or 3 major U.S. carriers + NTT and another one to Asia and 2 more to Europe… will be enough to say you have a “global redundant network”.”

Conor responded by saying “So “global redundant network” is not the same as a “global redundant site” then. You’re just looking at multiple carriers for the data. If the data center goes offline (network issue, power issue, someone trips over the power cord (ahem - rackspace), or the electric room catches on fire (ahem - the planet), or the basement is flooded (uhh.. can’t remember the datacenter, but it was in Chicago) - so those items don’t necessarily play into the roll of a redundant NETWORK - these relate to the SITE in particular”.

He also said that for him the idea of redundant means a multi-location site where if someone’s websites go offline at one place, they will be up in another. “This is what has been broadcasted on a number of places offering cloud and how stable and superior Cloud really is. Where in fact it’s nothing more than shared hosting with the ability to increase processing power, disk space, memory etc all on the fly”, added Conor Treacy who represents a company named “Hands On Web Hosting“.

A HD use from UK’s web hosting provider CSN-UK.net joined the discussion. He said that the concept of cloud computing isn’t new considering the concept goes back as far as the 60’s, though the way in which it is being used by providers. “The whole point of cloud computing is from a hosting standpoint to provide speed, stability and redundancy across as wide an area as possible in order to increase the benefit for the potential client base, done by virtualization”, posted CSN’s representative.

“However brining in the point that Conor made, the whole point of a cloud network is to provide a redundant network across multiple locations in order to avoid many of the problems of traditional systems and combine them with the benefits of the similar VPS technologies. Otherwise the effectiveness of the cloud within a single datacentre is simply to provide an expandable VPS solution mirrored across multiple machines as essentially it would have similar redundancy for many of the issues that cause us as providers downtime”, added the HD member.

He explained that the use of multiple transit providers does little to nothing to provide redundancy if a primary switch on the network has a malfunction for example or any of the examples provided above, as such the virtualisation layer of the cloud network ensures that the data is mirrored across multiple sites and an alternate site would take or share the load with other sites in order for the users site to remain available and unaffected by the malfunction or natural disaster. “Where my knowledge is lacking is the information from scripts that are held in RAM or being processed which could lead to corruption, though there are a number of solutions I’m yet to read that in-depth to any particular approach”, said the CSN-UK.

“Sure! There’s only one thing that I would like to point out and it is that having infrastructure and redundant network across multiple locations IS NOT part of the “Cloud” concept. However I shall admit that if a company operates 2 or more facilities in a CDN, which is part of a cloud platform and/or service is something that shall be appreciated from its customers”, said HostColor, a user who represents a quite popular web hosting company Host Color.

This is the last post to the thread “Your Notion Of Cloud Hosting?“. Follow the link to see how does it continue and what do other HD members think about Cloud hosting.

“I’ve read some people say that page rank still matters and matters a lot, and other people say it doesn’t matter at all. Personally I think it is simply one of many factors, and there are other factors that are much more important”, wrote a newbie WHT member nicknamed “ItzGoTyme”. The user also said that some of those factors ”include how competitive the keywords you are targeting are”, how well you have chosen them, what your title is, the quality and anchors on your links, and how long your site has been around”.

What is funny is that after the WHT newbie “ItzGoTyme” got to the topic he did something very strange. Read it below:

But actually, you don’t have to answer my question about page rank… in fact I don’t want you to. I have seen many posters here and on other forums that I think are so anxious to spew out a bunch of post replies that they just read the thread title and not the actual post and then reply with a one line sentence. At least, that’s what seemed to happen on a previous question I posted…

So, if you actually read this post, please don’t reply about pagerank. Instead, reply:
My favorite movie is [fill in the blank].
You see, this thread is just a test, and I am curious how many people won’t bother to read my actual post and the thread discussion, and will simply reply with:
yes, page rank is important.
or
no, page rank doesn’t matter.
or something else similar.

So let’s see how this “test” goes…

The next two posts on the thread was exactly in the style the member “ItzGoTyme” provoked. “Page Rank means nothing”, said “Xfactorservers” in their 841 post in WHT, while the next on the line “Geekie246″ repeated this and added ”It’s a useless metric for websites to chase”.

An interesting (or  useless… I must admit I can not understand) was posted by “Rainchild”. “Who cares? Posting is about signatures and back links. Back links that will make no difference to our PR which still gets tracked precisely because they know it is worthless. What a strange, strange world we live in.”

The next poster named “Vagassi” said that “page rank is not a matter and this is not even known by everyone”. “Hence instead of worrying about the Page Rank concentrating on the bringing the traffic to the site is more important”, said the WHT member and this I find something very important that many site owners do not understand.

“Moxie Maxwell” a WHt user from Pennsylvania added “My favorite movie is Shawshank Redemption” following the directions of “ItzGoTyme”. “I’ve not yet seen that one”, said “Slitheryimp” and added that his/her favorite movie was a Clockwork Orange. Those two were joined by another one who preferred the movie topic.

The next one “Coolvserver” got back into the Page Rank issue and asked a very reasonable question - “If page rank=nothing, what else is important in SEO?”. “Playing by the rules. Reading the script and link buiding of course”, responded “Rainchild”.

“SEO work overall working on a site from thinking to deliver end user”, said a WHT user named “Seomul”. Three silly posts followed and then “Kitt” said that for him, page rank is still important if anyone is competing for top-level keywords. “Rainchild” who have obviously was interested of the topics asked “Kitt” is he saying that it makes sense “investing” in a few high PR links because this will give anyone edge when they get to those single digits. “If not what are you saying?”, added the WHT member.

The next poster “Trevor Johnson” suggested that anyone shall try to get “do follow” links from high quality sites using their keywords as “anchor texts”. “With a solid backlink base, you will keep making money no matter what page rank your site has”, added Trevor.

“Page rank is pretty important, but the number of back links that you have is very important also. The more the backlinks you have, the higher your site will be exposed, and if your site is lets say on the front of google, you’ll definitely have a ton of people looking and clicking on your site. More exposure= more traffic + more sales= more money”, was the opion expressed by WHT user “Canes1717″.

“I think PR is the way Google sees your sites and it is still a nice way in weighting the value of a site”, said the next poster with a funny name “AirJordansHead”.  Another user with a strange nick “This charming manc” said that (it is important to have) “relevant backlinks with good anchor text from pages that rank highly in search engines”. “There is a good connection between these pages and pages that hold reasonable page rank in google, however this connection is not 100% and you can find high pagernak pages that google does rank , and low page rank pages that rank very well”, added ”This charming manc”.

“Chauhan” followed him with the comment that PR is “like prestige on internet”. “If you have at least 1 PR means your website has quality content”.

Here came the one who created the opening thread - “ItzGoTyme” - and said “Polar Express, by the way. Because of the time of year and because pagerank seems a bit like Santa. Some people believe and can hear the sleigh bell ring, others don’t believe and can’t. Me… I’m not sure if I hear the pagerank bells or not”.

Being frivolous is provoking. Otherwise a WHt user “Outlaw Web Master” probably wouldn’t say thing like “The only useful thing about pagerank is that it ryhmes with a few words including bank, tank, shank, wank or crank”… and to add “apart from that it’s useless”.

“Pagerank is not important to me anymore. Earning money & supporting my customers comes first. Ok… Its good to have advertising and with PageRank it will be bring however who is ever gonna benefit from it the most. SEO rules change and get updated everyday. Theres no way to have an accurate pagerank”, posted the user signed as “Dom”.

After him came a Malaysian guy nicknamed “Neutron” who judged on the thread “What an absolute waste of everyones time ItzGoTyme, Why not play in your own sandbox?”. Here came “Rainchild” to criticize the “Neutron”. Then “Shaeadams” said “with personalized SERPS now, which are tracked by Google’s history of web browsing cookies and account users with gmail, etc, it may be less and less important”.

“The opening thread was quite provocative and obviously sparked some interest. However i don’t it was a good idea to underestimate the intelligence of the those who participate to the community. You should probably did this in the other forums where members were ignoring”, added a forum member titled HostColor.

“Anyway, now on the topic.  Page rank is obviously important… for Google. A high page rank means that the search engine defines any web page as important. Although I have seen some websites and pages, including some web hosts to achieve high ranking through spamming techniques, I shall say that in general the page rank is an objective tool that works. For example it is hard to get a high PR, more than 7 if you do not maintain a popular website of high quality. Having back-links on other high PR websites might help, but the content and quality of the pages are much more important”, said the user.

“Yes, if you wonder your self , after you install Plesk Control Panel over Windows Server 2003 you can forget your safe mode” adds “Onemancrew” and also says that the bug exist from version 7.6 until version 8.6.

The WTH member has posted in the forum thread that he hasn’t checked version 9.2 yet. But he added that he was “99.9% sure that this bug also exist in 9.2 version of Plesk Control Panel”. The bug in this version according to “Onemancrew” is that when installing Plesk Control Panel on Windows Server 2003 the control panel user can not reboot their server in Safe Mode. He also says that the OS will make automatic reboot after showing the login screen.

“Parallels doesn’t worth your money. They don’t care about customer, all they care is about releasing more and more products but the word “quality” is unknown for Parallels developers”, states “Onemancrew” and makes the suggestion “Don’t use Plesk Control Panel” and provides the argument that “If application make the platform to stop working correctly then such software need to be abandoned”.

He has also created a new post shortly after the original thread was being opened and said that the ridiculous matter here was that Parallels demanded to get money for opening support ticket despite the fact that this is 100% Plesk bug. According to him the software producer’s policy is “to get money even about bug fixes”.

“It’s absolutely ridiculous. This is not how a software company need to treat existing customers”, said ”Onemancrew”.

What did WHT members respond?

“This is the reason I switched to cPanel, I was having issues left and right with Plesk and their support team was never very helpful or I had to pay out the ass to get them to just look at it. cPanel support is superior for any software company that I’ve come across”, said Canadian member of Web Hosting Talk named “Certis”.

Here comes a WHT member with a nickname “Drew_Parallels” who responded thathe wanted to let the community know that he saw the thread and alerted Parallels development team. “They’re investigating the bug now. As a possible (though not amazing) workaround, would be to set the Plesk Management Service (plesksrv) to Manual or Disable mode. Then you should be able to start up in Safe Mode. Unfortunately, Plesk has to be started manually after that. I’ll let you know as soon as the developers get back to me”, says “Drew_Parallels” and ads “Sorry about the bug”!

A few members of WHT who joined the thread thanked to Drew and showed their understanding.

The thread continues with “Onemancrew” who posted “The BIG question is WHEN?”. He adds that he is asking the right question here because Drew wrote that the Parallels developing team was working about a bug fix.

“But again, the question is when the bug fix will be released for the public ?  It’s ridiculous that such BUG exist for 3 years! And until now the QA team didn’t find it. What does it mean that QA team didn’t find such a bug?  It’s means that SWsoft doesn’t have any QA team.”

“The word QA is unknown at SWsoft Company” (SWsoft is the old name of Parallels), wrote ”Onemancrew”.

Another WHT member “Dynamicnet” addressed Drew and said that he posted his questions. “Like the post above, it has to do with QA (not only in software development, but also in writing KB articles). For example, http://kb.parallels.com/en/6656 could not have gone through quality assurance. Aside from easy to catch spelling errors, there are 21 hard coded patch files without any documentation”, writes ”Dynamicnet”.

“Say you want to upgrade from Clam Anti-virus 0.95.2 to 0.95.3 using http://kb.parallels.com/en/6656 you have to contend with /src/hsphere-clamav.patch which is hard coded for 0.95.2 without any instructions on how to recreate the file for use with 0.95.3. Similarly there are 20 other hard coded patch files blocking the way of other upgrades making http://kb.parallels.com/en/6656 worthless. Furthermore, http://kb.parallels.com/en/6656 makes Parallels look bad because it is yet another public proof Parallels does not take quality assurance seriously”, added the WHT member.

Follow the whole thread “The Bigest BUG inside Plesk Control Panel , The Bigest BUG that SWsoft/Parallels Want” in Web Hosting Talk.